About Us
EquiBreathe started as all great ideas do, sitting around at a barrel race. As everyone knows these ideas rarely ever amount to much but this was a really long barrel race (The Big Bang Barrel Race in this case) and we were there for 5 days. Barrel racing only takes up an hour, one and half hours tops so we had some spare the time on our hands.
So how did we end up at this barrel race you might ask?
EquiBreathe is made up of 2 friends, the kind of friends that have always known each other. Our parents are close friends, and our grandparents before them. We have been barrel racing together since the lead line class. This was our big trip out together, now living provinces apart; a whole week long barrel racing bonanza and fun.
Day one or two the question gets asked “why do these things have to be so expensive and hard to find?”
The answer is they don’t, so we whipped our phones out and started the search for medical manufacturing facilities that had the capabilities to produce our custom specified product. By the time the last day of the barrel race was done we had found our manufacturer to start creating our product.
The idea that you could just have your EquiBreathe Patch set up as a subscription was the next idea to be fleshed out. We all know were going to a certain amount of barrel races a month (as many as possible) why not have them ship automatically to your door every month instead of running around at every barrel race looking for some?
Over the next couple months we played around with different samples. Making changes to every little detail and design until we knew we had the one. At the ABRA Finals we got down to the fun parts of product development, we pulled out our laptops in the trailer and started the packaging and pattern designs. We wanted this product to be more than just a performance aid for your horse; we wanted it to be a great experience using it as well.
Right from the start our focus was making them affordable. Let’s just state the obvious these are a single use product you take off and throw away when your done. Making them easy to access by coming to your door every month was one of our main goals. The subscription had to also be easy to manage, so we added the option to pause it, whenever you want.
We wanted them to be fun, with great solid colours but also a bunch of fun prints to add a little jazz to your run. The packaging had to look great and feel great right from the moment you open it. The packaging had to be biodegradable, so we aren’t adding more single use plastics to the world.
It was also important to us that they function easily and correctly because without that, what is all the rest of it for? We went with simple two piece back design, so you just remove one side, line it up and stick it down; remove the other side stick it down and your good to go.
After quite a few trials with some of the proprietary components and adhesives of EquiBreathe™ we went with a medical grade adhesive that provides great sticking power enabling the EquiBreathe™ to do its job without peeling all the hair off their nose. It’s a water-soluble adhesive so if you are having trouble getting a strip off, just wet a cloth, let it soak on the EquiBreathe™ strip and it will come right up for easy removal.
We truly believe in this product so much. We know you’ll want to continue using them after you try them out, so we will send you one to try totally FREE1.
This isn’t our first rodeo. We have been in the equine equipment manufacturing and equine industry for years. You’ve definitely seen us around, maybe even been to our events or shopped our other businesses before. We stand behind EquiBreathe™ products and know you’ll love them too!
1Subject to terms listed on the form.
